AT&T LAUNCHES FIRST MOBILE CONTENT PORTFOLIO FOR UNITED STATES ARMED FORCES
Special Ringtones, Video, and Graphics Tailored to
All Branches of U.S. Military Personnel
DALLAS, JULY 2, 2008 — We honor freedom in our yards and in our homes, on our cars and even in our wardrobe, and now AT&T is providing customers with a unique way to give tribute to those who have fought for our independence, just in time for the 4th of July holiday. AT&T Inc. (NYSE:T) today announced a program with 2ThumbZ Entertainment, Inc. to launch the wireless industry’s first comprehensive portfolio of mobile content tailored to the United States Military. The impressive selection of content consists of ringtones, Answer Tones™, 3D graphics and animations, and videos tailored to members of the U.S. Army, Navy, Marines, Air Force and Coast Guard.
AT&T customers, including Armed Services personnel and their family members can now show their patriotic spirit and support with elite military division insignia featuring exclusive designs from 2ThumbZ. AT&T is providing a text message shortcode to allow fast access to the content portfolio. AT&T customers can text USA to 386 and receive a link to view the entire collection of more than 300 military-themed products. The collection will also include special photos that highlight the skill and precision of the military’s premier air demonstration squadron, the USAF Thunderbirds. A portion of each Thunderbird photo sale will be contributed by 2ThumbZ
to military charities supporting active duty personnel and veterans of all service branches.
“We are proud to offer exclusive content through our partnership with 2ThumbZ that conveys the honor, strength and spirit of these elite military units,” said Mark Collins, vice president of consumer products for AT&T’s wireless unit.
“This is the very first wireless military portfolio that includes divisional insignia for many top units including the 82nd Airborne division, 1st Infantry division, Marine 2nd division, Army Rangers and the USAF Thunderbirds,” said Mark Baric, chairman, 2ThumbZ. “We are truly privileged to work closely with all branches of the U.S. Armed Services and AT&T to build this portfolio that salutes America’s bravest.”
“The publication of the US Military content by AT&T allows their customers to express support of U.S. troops”, stated, Gen. H. Hugh Shelton, USA (Ret.) 14th Chairman Joint Chiefs of Staff. “Downloading this content sends a clear expression of gratitude and support for our soldiers across all military branches, which will resonate not only with them, but with their family and friends as well.”
For more information on the “America and USA Military” AT&T portfolio, text USA to 386 from any AT&T wireless device or visit www.att.com/mediamall